Black Dial: Big Sur
"Big Sur is not a place at all, but a state of mind." — Lillian Ross, Author
Blue Dial: Monterey Bay
This otter wants you to have an awesome watch. And also a healthy ecosystem for her pup.
Sand Dial: Surfrider Beach
Where dreams lie within reach and the summer never ends.
The Pacific Coast Highway
Sand, sea, and a strip of asphalt at the edge of the continent. The California coastline is a mythical place traced by the world’s most iconic road — the Pacific Coast Highway. To locals it's simply “The PCH”.
Lōcī's PCH is a contemporary sports watch with three dial designs representing the coastline's beaches, the Pacific Ocean, and the highway itself. All feature Swiss automatic or quartz movements, sapphire crystals, 100-meter water resistance, and are designed, assembled and individually tested in the USA. Lōcī donates 10% of all PCH watch sales to the non-profit Surfrider Foundation.
Testimonials
Straight from the source.
★★★★★A home run for a new watch company...I absolutely love the way it feels on the wrist.
★★★★★I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.
