Pacific Coast Highway - Big Sur (Swiss Automatic)

Pacific Coast Highway - Big Sur (Swiss Automatic)

Name: Pacific Coast Highway - Big Sur (Swiss Automatic)
Brand: Lōcī Watches
Price: 1050.0 USD
Availability: InStock
Rating: 5.0 (3 reviews)

5.0

Rated 5.0 out of 5 stars

3 Reviews

Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel and seeing the sights. Relaxed but easily stylish enough for drinks and dinner.

The case features Lōcī’s signature contemporary design language. The dial's color and yellow stripes are inspired by the best driving road on earth, and "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.

10% of every PCH watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches for all people.

Are you ready to hit the road?

Movement: Sellita SW200-1 Swiss-made, 26 jewels, automatic winding
Dimensions: Diameter 39.5mm x Total Height 10.8mm x Lug-to-Lug 48mm
Water Resistance: 100 meters (screw-down crown)
Case: 316L stainless steel
Crystal: Sapphire with anti-reflective coating
Strap: Custom-designed, fitted FKM rubber strap; 20mm lug width (tapers to 18mm at buckle)
Lume: Swiss X1 Grade Super-LumiNova
Caseback Artwork by Christian Schulz
Packaging: Minimalistic, 100% recyclable
Build: Fully assembled, inspected and individually pressure-tested in the USA

cash

Why it's worth protecting:

BIG SUR

El país grande del Sur, “the big country in the South.” Or just el Sur Grande, “the Big South.” That's what Spanish settlers in the 1700s called the impenetrable coastal wilderness below their capital in Monterey.

Big Sur. A hundred miles of sheer cliffs, crashing waves, rocky coves, narrow canyons, and towering redwood forests from Carmel to San Simeon. The Santa Lucia Mountains seem to rise straight up out of the deep blue Pacific. There's no mistaking you’re standing at the jagged edge of the continent here.

PCH road in foreground with coast iStock 1356193764 OEM LR adjusted crop compressed

For the eventual American settlers, like the Spaniards in their Missions and the Native Americans who were there centuries before them, Big Sur was accessible only on foot or horseback. It wasn’t until 1937 that a road 18 years in the making was finally carved through this rugged landscape. That road was California Highway 1 — the legendary Pacific Coast Highway.

Today Big Sur remains largely wild and undeveloped save for a few scattered outposts clinging closely to the PCH. With just a small number of permanent residents a handful of visitor accommodations, it’s by intention a place most people travel through rather than stay. Driving the PCH through Big Sur is the perfect way to experience one of the most dramatic meetings of land and sea anywhere on Earth.

Despite its ruggedness and isolation, Big Sur isn’t immune to the forces that threaten California’s coastal environments. The changing climate produces more frequent and severe rainstorms punctuated by more intense periods of drought. Coastal erosion, massive landslides, and formerly rare coastal wildfires are all accelerated by this more extreme climate cycle. Even places as imposing as this have vulnerabilities and need our protection.

The landscape itself — its inaccessibility and sheer beauty — has always conferred a certain mystique to Big Sur. Even today there’s no settled definition of where exactly the region begins and ends. Writer and journalist Lillian Ross, a longtime resident, famously suggested "Big Sur is not a place at all, but a state of mind.”

What will the Spirit of Place say to you here? Taking action to protect this special place helps ensure generations to come will have the opportunity to experience the Big Sur state of mind.

Big Sur woman w backpack w mountains clouds AdobeStock 556783453 compressed

PCH road from above iStock 1138690005 OEM LR adjusted crop 2 compressed

Designer's Note:

The dial’s greyish-black base color is sampled from a photo Lōcī's Founder took of a favorite section of the PCH along Tomales Bay. The model name, “Pacific Coast Highway”, appears in the same font on the dial that’s used on California’s road signs.

PROTECT THE PLACES YOU LOVE.

Lōcī is the only watch company donating 10% of all sales to top-rated nonprofits who protect and preserve endangered places and fragile environments. Because without purpose, a watch is just steel and glass.

We're building a new kind of Watch Movement. Join us.

CURRENT NON-PROFIT PARTNER: PACIFIC COAST HIGHWAY COLLECTION

Surfrider Foundation

10% of every Lōcī Pacific Coast Highway watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches for all people.

Established in 1984, Surfrider Foundation has top ratings from Charity Navigator and GuideStar (non-profit watchdog organizations).

Charity Navigator 4-Star rating

GuideStar Gold rating

Testimonials

Straight from the Source.

★★★★★
A home run for a new watch company...I absolutely love the way it feels on the wrist.
Carlo T.
Los Angeles, CA

★★★★★
I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.
Michael D.
Austin, TX

5.0

Rated 5.0 out of 5 stars

Based on 3 reviews

Total 5 star reviews: 3 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0

100%would recommend these products

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D
Darren
Verified Buyer
Reviewing
Pacific Coast Highway - Surfrider Beach (Swiss Automatic)
I recommend this product
Rated 5 out of 5 stars
10 hours ago
Great Watch, Great Service!
I am so happy I stumbled across Loci watches. The watches all looked great. I went for the Pacific Coast Highway - Surfrider Beach and it really is a quality, standout piece. The watch was internationally shipped out to me quickly and the attention I received from the brand owner was excellent.
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MD
Mike D.
Verified Reviewer
Reviewing
Pacific Coast Highway - Monterey Bay (Swiss Quartz)
I recommend this product
Rated 5 out of 5 stars
2 months ago
Distinctive Designs and Value Alignment
In my opinion, Loci has some of the most unique watch faces around. In a world of generic, lookalike watches, Loci stands out! As a swimmer, I was drawn to Monterey Bay (which I purchased), but all three designs are individually distinctive. Having had the opportunity to see all three models in person before purchasing, the online pictures of the Surfrider Beach dial don't do it justice, as it's super-attractive, especially in daylight. Believe me!
I also gravitated to the brand because Loci aligns with my values for multiple reasons. I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.
Was this helpful?
CT
Carlo T.
Verified Buyer
Reviewing
Pacific Coast Highway - Monterey Bay (Swiss Quartz)
I recommend this product
Rated 5 out of 5 stars
2 months ago
Perfect California watch
It was actually my wife who saw the watch at the 2023 Intersect show in Long Beach, and pointed it out to me as a watch she thought I might like, and she was 100% correct. Not only is the design very nice to look at, and a home run for a new watch company, but I absolutely love the way it feels on the wrist. Not to mention the bonus of knowing the purchase contributed to the Surfrider Foundation.
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